Together, we are stronger

Together, we are stronger

The global situation forced us to stop our normal day to day life, but it didn’t stop our kindness and willingness to help others.

Let’s bring out the best inside us and embrace this life lesson the best we can. Staying together emotionally and supporting each other is the best way to come out stronger from this situation caused by the Covid-19 pandemic.

We invite you to be a voice of hope and support for the jewelry community to help others overcome this difficult situation.

Your actions can be an inspiration for others, for that reason we’ve summed up some ideas that can help your jewelry business.

Find out in this blog what some Fairmined licensed jewelry brands are doing to strengthen their businesses.

Lebrusan Studio, England

They are offering their consumers a loan service: “If you’d like to get an idea of the size, shape and craftsmanship of our rings in person, we can post some sample jewellery for you to try on at home – along with a ring sizer to measure yourself up”. Learn more of their services here.


Jan Spille, Germany

This licensed brand developed a design system to offer its customers video consultation for engagement and wedding rings.


Emily Chelsea Jewelry, United States

“It’s certainly been hard but during quarantine I’ve been taking the time to focus on my social media presence. Not necessarily to get sales or grow my brand but rather to be a source of positive and happy content”, says Emily. Here are some of her actions:

  • Create ‘how to’ videos for her audience.
  • Connect with clients to check how they are doing.
  • Instagram live interviews with jewelers.

Fair Trade Jewellery Company dba, Canada.

“At this time, more than ever, this small part of the industry needs to come together to support one another” says Robin Gambhir.

Here are some of their actions:

  • They are offering their consumers layaway and eGifts as well as support for foodbanks local donations with every purchase. Robbin recommends to partner with suppliers or other brands to carry out the donations. Find out more.
  • They opened a webpage where they answer their consumer’s FAQs related to COVID-19.

Origen collective, Spain

Origen collective is a group of jewelry brands working together to promote change in the sector through raising awareness of responsible jewelry and ethical consumption.

The collective is taking this time to reflect on its work as a group, and to prepare some projects for the next year, related to the exposition: ORIGEN 2020. They meet virtually two weeks.

“What we have started to build as a collective is very powerful and the road ahead is very exciting. On a personal level, it is also turning out to be a very rich and inspiring experience, full of learning and enjoyment. Somehow, in these complex and lonely days, being part of this collective and participating in the moments of virtual encounter gives me hope in a better world and joys my heart. What beautiful people these activist artists! I would never have imagined that jewelry could be an engine for social and environmental transformation,” says Estel Peix from Medicus Mundi Mediterrània, an NGO supporting this group.

Origen collective members: adoro mi oro, Adriana Díaz Higuera, Emilie Bliguet Ethical Jewellery, ILFO unique ecojewels, Juia Jewels, Koetania, Majoral Joyas, Teresa Estapé y Medicus Mundi Mediterrània.

Recommended resources

Living Room Session by Christina Miller

The sustainable jewelry consultant hosts a zoom session every two weeks to offer a space for conversation, community, support and knowledge sharing among jewelers from all over the world that are passionate about responsible sourcing and sustainability. How to join? Subscribe now to Christina Miller’s newsletter and receive an invitation for the next session:

Covid-19: impact, opinion and advice.

The Retail Jeweler is giving free access to all its content related to COVID-19 for the industry. We specially recommend you the downloadable PDF: Covid-19: Impact, Opinion and Advice, with useful information to face the challenges produced by the current global pandemic.

Brands and Covid: how to protect your brand: a briefing for marketing leaders from BBH

The global marketing agency BBH prepared a document to provide insights and advice about how brands can develop their marketing strategies, taking into account the new needs due to the global crisis. Discover news opportunities to reinvent your brand and help others in difficult times. Stay helpful, emerge strong. Download here.

JVC Legal

The Jewelers Vigilance Committee (JVC) launched a hub of information about Covid-19 with useful advices for the industry. It is mainly focused on the US market, However, some of the resources might be interesting even if your business is not based in the US.

Jewelers support network

This webpage offers tools, tips, webinars and other resources for jewelers to face the crisis.

Times are being difficult for the jewelry industry and also for artisanal and small-scale miners. Read more here about how you can support artisanal and small-scale miners to overcome their specific challenges caused by COVID.