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NANINI: ELEMENTARY AND MINIMALISTIC JEWELLERY

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NANINI: ELEMENTARY AND MINIMALISTIC JEWELLERY

Nina Strategier is a goldsmith from the Netherlands passionate about travel and jewelry design. Nina founded NANINI after a travel to South America where she learned about the Fairmined certified small-scale mining organizations. 

Nina grew an ethical brand that creates beautiful handcrafted jewelry with an elementary and minimalistic style. She decided to use responsible metals coming from an ethical origin and to have a strong connection with the miners as part of the story of her creations after her experience getting to know the Fairmined initiative. Being the first Fairmined licensed brand in the Netherlands, NANINI delivers an unique value to her customers by not only offering personalized beautiful jewelry, but also sharing the origin of the gold.  

NANINI became a licensed  Fairmined brand in order to be transparent with their customers about the origin of the gold, and to support to artisanal and small scale miners. Nanini saw in using Fairmined gold an opportunity to raise awareness in jewelry consumers about the importance of knowing the origin of metals and choosing sustainability to endorse positive impact.

CARING ABOUT FAIR CONDITIONS AS AN ADDED VALUE TO CONSUMERS (TRANSPARENCY)

Nina’s awareness about issues such as social inequality and environmental damage came from travelling and seeing herself many malpractices in various industries like fashion, food and luxury goods. She decided to contribute in a good way by embracing sustainability, not only in her business, but in her whole lifestyle. That’s how caring about the origin of materials, the impact on the environment and on all human beings involved in supply chains became part of NANINI’s values.

GROWING AS A STRONG BUSINESS WITH FAIRMINED GOLD
 

NANINI started by using Fairmined silver and then through the years she increased the use of Fairmined gold. She discovered, with the support of the Fairmined team, how the processes of sourcing and reporting could be simple and straightforward. Compared to 2017, NANINI’s sales growth almost doubled in 2020. Customers in the Netherlands find the brand by looking for sustainable and ethical jewelry, and even though the industry was impacted by the global pandemic caused by Covid-19, the brand experienced stability in sales. Being an active licensed brand and communicating this value to her customers has made NANINI a growing business that’s attracting more consumers in her region.

NINA strategier

Founder

ETHICAL GOLD

NANINI, Fairmined licensed brand

Looking to be 100% FAIRMINED

NANINI’s future looks promising as it has established a strong relationship with its Fairmined authorized supplier in the Netherlands. The support given by the Fairmined team gives its founder the confidence that the brand can grow and expand while fulfilling the mission of being sustainable, making a positive impact with her business.

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““ Fairmined is a more sustainable option to source gold. I choose Fairmined because I think it’s a very transparent and clear initiative. Its team is easy to reach and work with, even though they work from another part of the world.”


Nina strategier –  Founder of NANINI

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